In 2003 I joined forces with providers I had worked with to form MorganHill Communications, a Web and creative firm in California.

I wrote all taglines, headlines, and copy. This site elaborates on the MarCom objectives and practices I had evolved since 1990.

Key topics are The Package is the Product, the What's in it for Me? theory, and other user-centered design ideas that work in interaction design as well as MarCom projects.