Sr. User Experience Designer
2010 - 2011
- email: leigh@sleepingdeer.com
Cisco Design Solutions - Media Experience Marketing
In my first three weeks with the Media Experience/Analytics business unit, I undertook a series of focus interviews among the user group of an expert location product, and determined that it had little future. By filtering user comments into engineering and marketing initiatives, I saw that the product messaging was inadequate and the product would be of marginal use because it was not in the user's daily workflow.
Produced a visionary interactive demo of a cross-BU product targeted at allowing users to readily traverse video content, making it accessible as a document. Created the concept of the long-tail meeting, an interactive collaboration on a meeting recording over time, by adding meta data as separate, targetable data tracks.
Advocated use of a leaderboard display of video transcript keywords, in favor of the conventional but less usable tag cloud.
Produced conceptual schematics/wireframes, detailed screen layouts, design prototypes, and design specifications for products across multiple business units, such as the keyword annunciator illustrated here.
Video is one of the key Cisco thrusts surviving the 2011 downsizing, the other fresh one being collaboration products.
Member of a cross-BU working group of UX designers, aimed at making Cisco collaboration products the most usable and consistent in the world. Contributed key knowledge of video navigation and consumption technology from my business unit as well as original navigation methodologies.
Introduced the concept of the avatar such as in online chat to expand the concept of contact card. This avatar provides video presence, recorded expert suggestions, and an expertise profile whenever desired contact is not available. Avatar would suggest people who have helped the most, recommended experts, questions contact has helped with.