Lee Baldwin's Experience Covers UX Design, SEO Copywriting, SEO Information Architecture, Creative Direction and Fine Art

Technical Career

Baldwin worked in mission-critical capacities with TRW Systems launch and post-boost vehicles, and later led a user interface team of 12 at Netscape Communications.

More recently at Cisco Systems, Baldwin provided visionary navigation interfaces helping users consume video as information, as accessible as a document. Baldwin's SEO work began in 1989 through his creative copywriting firm, and continued through the mid-90s in information architecture and later into SEO keyword research and competitive site analysis.

Fine Art and Design Since 1973

In modern glass art, Baldwin pioneered a contemporary design style using methods of theatre scene painters, resulting in unusual three-dimensional (3D) effects in his stained glass window commissions.

Later he developed a style of painting (acrylic and oil on canvas) which he termed Hard-Edge Impressionism, due to the many faceted areas of flat color which together formed the image.